I picked one of Rejuvenation’s fixtures—the Grand View—and mimicked its silhouette for the contour of the bulb. The plan was to use the circuit board to replace the lamp shade as a move to reduce even more materials.

The final bulb had two versions—one with the light facing downwards, the other with the light facing upwards. Having a directional light bulb was a move to keep the diodes from shining directly in the user’s eye. If it’s on a pendant light, it faces up. If it’s a desk lamp, it faces down towards the desk. Keeping everything exposed forces every component on the circuit boards to have an aesthetic decision behind it. This serves to cut down on material usage, but things like diffusers for the diodes end up on the non-essentials list.